My mom and I decided to check out a new restaurant that just opened in my neighborhood. While waiting to be seated, I didn’t realize I had become the study of the woman next to me.

We ordered, then I excused myself to wash my hands. No sooner than I turned to leave the restroom, the same woman quickly approached me and said, “I don’t mean to be rude, but are those your lashes?”

What am I to think? What should I say? I wondered. Better yet, I started to realize how that question made me feel.

Well, I’ll tell you what, it made me feel damn good!

I admitted that they were false lashes and that I had also been a beauty expert for the past 18 years. She went on to explain how difficult it was for her to find lashes that looked natural, and was surprised at how natural mine looked.

During lunch, I kept thinking about her and why it was so difficult to find natural looking lashes. I tell women all the time, “Your lashes should look so natural that it leaves others wondering if your lashes are real.”

So we’ve answered this dilemma. We’ve created and curated a line that “looks good on damn near everyone™.” We know that shape and style are essential to great looking lashes. WINKology® delivers a simple way to experience natural looking lashes without the guesswork.

We’re sure you will enjoy!